What is an NFT?
NFT’s are a form of blockchain “non-fungible token” – a unique marker that can’t be copied, changed, or disputed. An NFT can be any form of digital art, and can be sold as a limited edition or part of a collection. There are many varying types of NFTs, arguably the most popular genre of NFT is the collectible avatar projects such as Cryptopunks and BAYC. As the market evolves, the community has higher standards so it is imperative to produce a quality piece to optimise its performance. Not an artist yourself? Let us work with our network of artists to achieve the vision for your project.
NFT’s take many forms – images, videos, music – as well as physical ownership or interest. In 2021, we have seen football teams, celebrities and even governments embracing NFTs.
NFT Marketing & Strategy
NFTU is the first fully integrated production, collaboration and marketing agency and can help you in every aspect of your NFT marketing and growth strategy. Depending on what you need and who you represent, we can help with your drop from conception to promotion.
When it comes to NFT marketing and promotion, we can execute and manage a full mix of organic marketing, PR, influencer marketing, as well as social media and community management within Discord and Telegram. Anyone can mint an NFT, but an NFT is nothing without a good marketing strategy.
As well as this, we can secure the curation into the best suited marketplace and help promote the drop itself.
- Narrative & Drop Strategy
- Marketplace Strategy & Selection
- Community Management & Growth
- Influencer marketing
- Organic marketing strategy & execution
- Email marketing (we’re a Mailchimp Agency Partner)
- NFT Brand marketing
What's in the box they asked… a symbol of pride and togetherness for a community of protectors, explorers and adventurers and as a symbol it is incorruptible and everlasting!
— Metaverse Travel Agency (@theMTAofficial) September 18, 2021
Narrative & Roadmap Development
Whether you create tangible fine art or generative metaverse projects, the NFT community need to understand more about your drop. Whether you have a charitable interest, a certain style of art, a world that requires character development, NFTU can help you plot your narrative to the community. Before any NFT drop, the following should be thought about:
- What is your curation about?
- Are there any utility elements to the NFTs?
- Are there any other artists, curators or projects you’ve noticed and like – and why? Both in terms of art and/or successful execution?
- What are your value expectations?
NFT Influencer Marketing & Promotion
The NFT community is extremely knowledgeable, open and engaged. There are so many projects and drops out there that it is harder than ever to rise above the noise and create trust within the community. NFTU has deep connections with a lot of influencers within the NFT community itself who can play different roles in order to help you promote your NFTs. This can include helping promote the drop itself or joining community discussions such as Twitter Spaces or Clubhouse events.
NFT Marketplace Partnerships
If you are a brand or artist, selecting the right marketplace is a vital part of the NFT marketing process. There are new marketplaces emerging every day, and it is important to understand which marketplace is the best match for your NFT.
NFTU will help you not only make the best decision on which marketplace to make your drop, but will also work with the marketplace directly to help you get onboarded, as well as making the most of a pre-drop marketing campaign to their own collectors.
Our core NFT marketing service is completely organic, and do not pay for any publicity we help attract. Whilst this is great, there are added benefits to spending additional budget on a digital PR campaign with popular NFT and crypto-based publications. These publications are a premium service, and so NFTU can help make this PR really build the hype.